METALMORPHOSIS MEDIA KIT

who do we think we are?

MetalMorphosis Customs is more than just a restoration shop—we are recognized industry experts in the world of classic Volkswagen builds, known for our precision craftsmanship and innovative approach to design. Our extensive knowledge of air-cooled VWs, combined with decades of hands-on experience, makes us a trusted voice in the automotive community.

With a dedicated following of over 800,000 engaged fans across TikTok, Instagram, and Facebook, we have built a highly targeted audience of car enthusiasts, restoration professionals, DIYers, and collectors who actively follow our builds, restoration techniques, and behind-the-scenes insights. MetalMorphosis Customs is a custom automotive shop dedicated to crafting high-end, show-quality Volkswagen builds. Our expertise spans precision metalwork, expert fabrication, flawless paint, and bespoke interiors—all executed under one roof.

Founded by Rodney and Cate Culp, MetalMorphosis Customs has evolved from a small, home-based workshop into a recognized name in the automotive industry, producing custom builds that merge classic styling with modern craftsmanship. Our meticulous, detail-driven approach ensures that every restoration is a work of art, from the chassis up.

Social media has given the team the opportunity to share their combined skills and expertise with an audience of passionate home builders, whether they want to complete a full restoration or just ‘zhuzh up’ their interior. Every month millions of viewers tune in to be inspired.

In 2020 they launched the very popular Charity Beetle promotion, to raise funds for the MetalMorphosis Charitable Foundation. With one lucky donor becoming the proud owner of a one-of-a-kind classic built by the team, with proceeds funding education for severely underprivileged kids.

Cut To The Chase

Facebook

Facebook is one of our strongest platforms, with 367,000 engaged followers on the MetalMorphosis account, and a further 28,000 on Cate’s personal account.
TikTok

Or favourite place to post. With 351,000 positive, like-minded followers on Cate’s TT, and a further 163,000 on the MetalMorphosis account.
Instagram

Sometimes things just go better on Insta. We currently have 86,000 car enthusiasts on the MetalMorphosis account, and around 9,000 on Cate’s account.
YouTube

We are brand new to tha’ Toob! But we’ll be bringing a lot more long form content this year, starting with the 1971 Bus build. Currently just at 1,000 followers.

Social Media Performance

(Last 28 Days)

Our online presence continues to grow, with millions of views, high engagement rates, and strong audience interaction across Facebook and Instagram.

🚀 Facebook Insights

• Total Views: 7.4M (+388.9%)

• Total Reach: 5M (+509.1%)

• From Followers: 95,849 (+45.2%)

• From Non-Followers: 4,856,734 (+549.2%)

• Content Interactions: 222.3K (+318.8%)

• From Followers: 28,171 (+122.5%)

• From Non-Followers: 194,082 (+380.4%)

• New Followers: 11.2K (+89.6%)

• Net Follows: 10,135 (+92.3%)

• Engagement Rate: 4.45% (Well above the industry average of 0.5%-1% 🚀)

📌 Instagram Insights

• Total Views: 2.8M (+110.7%)

• Total Reach: 1.9M (+101.4%)

• From Followers: 43,199 (+62%)

• From Non-Followers: 1,868,124 (+102.2%)

• Content Interactions: 482.6K (+82.8%)

• New Followers: 4.7K (+28.2%)

• Engagement Rate: 25.4% (Exceptionally high vs. industry average of 1.5%-3% 🚀)

A Voice as Authentic as Our Builds

At MetalMorphosis Customs, we believe in keeping it real—both in our restorations and in how we connect with our audience. Our content blends Rodney’s Southern charm with Cate’s unfiltered Aussie vocabulary, creating a dynamic that’s as entertaining as it is educational.

We don’t do scripted. We don’t do fake enthusiasm. What you see is exactly who we are—passionate builders with a deep love for classic Volkswagens, a wicked sense of humor, and the occasional well-placed expletive. It’s this authenticity that keeps our audience engaged, invested, and coming back for more.

For brands looking to collaborate, that means partnering with a team that’s genuinely influential, highly engaged, and unapologetically relatable. Our audience trusts us because we don’t sugarcoat things, and that trust carries over to the products and brands we stand behind.

So, if you don’t mind a little spicy language mixed with serious craftsmanship, you’re in the right place.

If a picture is worth a thousand words, a video is priceless.

A few examples of popular videos from our various channels.

Sponsorship & Collaboration Opportunities

At MetalMorphosis Customs, our charity builds are the heart of what we do. These high-visibility restorations receive the most attention, gaining massive reach across social media and at industry events. For brands that align with our values, this is an opportunity to get in front of a passionate and engaged audience while supporting a meaningful cause.

We only partner with brands we truly love and use, ensuring that every collaboration is authentic and valuable to both our audience and our partners. Rather than traditional paid sponsorships, we primarily seek product-based collaborations, where in exchange for high-quality tools, VW parts, upholstery supplies, camping gear, tires, and other relevant products, we create engaging content showcasing your brand.

What Sponsors Receive:

A dedicated video or series of videos featuring your product in action (based on value).
Exposure to our highly targeted audience of classic VW enthusiasts, builders, and restoration fans.
Brand credibility by being part of a mission-driven, charity-focused build.

Brands also have the option to make a tax-deductible donation to our 501(c)(3) nonprofit organization, rather than a traditional advertising sponsorship. This allows companies to support a great cause while benefiting from exposure and goodwill within our engaged community.

We are ready to collaborate with industry leaders, brands, and media partners to showcase exceptional craftsmanship in the automotive world.

If you think your brand would be a great fit for a collaboration, we’d love to hear from you!

View Sponsorship Tiers

Know your audience.

Our highly engaged audience consists of classic Volkswagen enthusiasts, DIY restorers, and adventure-seekers who actively follow our charity builds, restoration projects, and custom fabrication work.

Gender Split

Gender split across all 800,000 followers, Facebook, TikTok & Instagram

Top Audience Locations

With nearly 50% of our audience in the U.S. and strong followings in Brazil, Mexico, and the UK, our reach is both domestic and international.

Age Breakdown

The majority of our audience (75%) falls into the 25-54 age range—prime decision-makers with strong purchasing power.

Audience Interests

• Classic car restoration & customization

Arts & crafts

• DIY projects & upholstery

• Camping, off-grid living & adventure travel

• Automotive tools, parts & restoration supplies

Charities & giving

Our audience actively engages with brands that support hands-on craftsmanship, high-quality tools, and innovative automotive products.

A Community Built on Respect & Inclusivity

What makes MetalMorphosis Customs different? We’ve worked hard to cultivate a positive, supportive, and welcoming online space where car lovers of all experience levels—especially beginners—can engage without fear of ridicule or gatekeeping. Unlike many automotive communities where negativity and bullying are common, we strictly moderate our platforms to ensure respectful, educational, and encouraging discussions.

Because of this, we’ve built an audience that includes a high percentage of women and novice enthusiasts who might not feel comfortable in traditional car spaces. Our followers know that asking questions, learning, and growing is always encouraged, making our community one of the most genuinely engaged and inclusive in the automotive world.

For sponsors, this means your brand will be introduced to an audience that feels safe, supported, and deeply connected—which results in stronger trust and better engagement with the products we showcase.

Recognition, Industry Expertise & Featured Work

Media & Press Features

MetalMorphosis Customs has been featured in some of the most respected publications in the automotive industry, highlighting our expertise in Volkswagen restoration and custom fabrication. Our work has been showcased in:

VolksAmerica
VolksMania
VW Trends
Air-Style Magazine
Hagerty Online

From in-depth feature articles to restoration spotlights, these publications recognize the craftsmanship, creativity, and dedication that go into every build. Our media presence reinforces our reputation as leaders in the classic Volkswagen restoration space, bringing even more visibility to the brands and products we collaborate with.

Industry Awards & Recognition

Our commitment to excellence in classic Volkswagen restoration has earned us recognition at some of the most prestigious automotive shows and competitions. These awards celebrate the craftsmanship, innovation, and attention to detail that define every MetalMorphosis Customs build.

ISCA International Class Champion 2024
Top 20 Chicago World of Wheels
(2024 & 2025)
Detroit Autorama - Outstanding Sports/Sport Compact - 2025
Chattanooga World of Wheels - Outstanding Full/Radical/Handbuilt Custom - 2024
Houston Autorama - Outstanding Paint - 2023

Just a handful of our most notable achievements!

Get In Touch